We’ve all heard that the definition of madness is doing the same thing over and over and expecting different results. So why then aren’t more people reimagining what is possible in radio? Aren’t you tired of hearing people say, “you can’t do it like that” or “it will never work”? So are we. For far too long radio has operated under the same tired and outdated strategies. Every industry must be willing to change, to create new ways to deliver bigger and better experiences and interactions. Those who aren’t willing to step outside the box and try new things might find themselves sitting at a coffee shop exchanging war stories with the Kodak and Blockbuster people.

Now is the time to innovate.

Taking risks is scary. The last thing you want is to be the person who brings down the radio station. In times such as these, however, playing it safe might be the greatest risk of all.

As the poet and philosopher Zacchaeus Williams said, Fear is a Liar.